Jane Roques-Shaw

Ceremonies that feel completely like you.

A Canva-ready guide to the brand’s story, voice and visual direction.

Jane Roques-Shaw creates heartfelt, personal wedding ceremonies for couples who want their day to feel natural, joyful and unmistakably theirs.

The brand is romantic, thoughtful, reassuring and quietly elegant.

To create heartfelt, personal wedding ceremonies that celebrate each couple’s story in a way that feels natural, joyful and unmistakably theirs.

Jane turns the freedom of a celebrant-led ceremony into an experience that feels exciting, personal and easy to enjoy.

Couples seeking a celebrant-led ceremony that reflects their relationship.

Couples planning country house, garden or destination weddings.

Couples who value personal storytelling and a relaxed, supportive planning experience.

Warmly personal — couples feel seen, heard and at ease from the first conversation.

Refined — timeless wedding romance with an editorial, considered finish.

Calmly confident — clear guidance without pressure or overwhelm.

We are: warm, inclusive, thoughtful, reassuring and elegant.

We are not: stuffy, overly formal, generic, pushy or overwhelming.

Headline example: A ceremony that feels completely like you.

Body example: Thoughtful, personal wedding ceremonies created with warmth, care and a little bit of magic.

Ceremonies that feel completely like you.

A personal ceremony should sound like you, reflect your relationship and leave your guests feeling part of something truly meaningful.

Personal connection

Inclusivity

Thoughtful storytelling

Calm guidance

Joyful celebration

Choose imagery that feels intimate, light-filled and emotionally honest.

Prioritise real connection: ceremony moments, laughter, hands held, meaningful glances and beautiful natural settings.

Use a refined, softly editorial finish rather than heavily posed or overly filtered photography.

Show: personal ceremony moments, couples connecting, expressive guests, garden and country-house settings, elegant details and natural light.

Avoid: generic stock-style poses, harsh flash, overly busy compositions, heavily saturated edits and imagery that feels impersonal or staged.

Bridal Ivory — #FAF6F0 — the calm, warm foundation.

Soft Sand — #E5D4B9 — borders, subtle structure and gentle detail.

Celebration Gold — #B8860B — refined highlights and emphasis.

Ceremony Blue — #0B3DB8 — confident calls to action and contrast.

Plum — use sparingly for editorial blog accents.

Headings: Cormorant Garamond — romantic, refined and expressive.

Body: Lato — clear, warm and easy to read.

Use generous spacing, sentence case and a calm editorial hierarchy.

Avoid all-caps labels unless a small technical detail genuinely needs emphasis.

Use generous whitespace and clear visual hierarchy.

Balance romantic imagery with clean editorial structure.

Let one strong image lead each page or slide rather than crowding the composition.

Use gold sparingly for emphasis, not decoration.

Your story, told your way.

A ceremony with warmth, meaning and personality.

The freedom to celebrate without a template.

Calm, thoughtful guidance from first conversation to wedding day.

A joyful moment your guests will remember.

Website: lead with warmth, personal storytelling and a clear invitation to enquire.

Social media: share real ceremony moments, thoughtful advice and behind-the-scenes reassurance.

Client communications: make every touchpoint feel calm, personal and clear.

Print and presentations: use ivory space, elegant typography and emotionally honest imagery.

Jane Roques-Shaw

Wedding Celebrant for personal, meaningful and beautifully considered ceremonies in the UK and Europe.